ORONDAVA
MUMFORD
Creative Director | Global Brand & Product Leader
A seasoned design and creative leader with over 20 years of experience directing global product lines across apparel and footwear. I combine a strategic mindset with a natural curiosity that drives innovation, paired with a proven ability to lead and inspire cross-functional teams. Highly creative, I balance visionary design with commercial and brand constraints, consistently delivering products and brand experiences that resonate with consumers while achieving business objectives.
CONTACT
EDUCATION
UNIVERSITY OF NORTH CAROLINA
SCHOOL OF THE ARTS
Visual Arts diploma 1997
INSTITUTE BROOKLYN, NYC
Industrial Design Major 2000
SKILLS
Branding & Identity
Global Market Insight
Strategic Planning & Execution
Retail & Store Design
Product & Line Development
Collaborations & Partnerships
Creative Leadership & Vision
Orondava was the Global Design Director in Levis bottoms. He was exceptional during his tenure with Levi. He has an incredible strategic mind, a curiosity that leads him effortlessly towards innovation and a natural easiness in leading and managing people. Orondava is highly creative but he also understands how to work within the constraint of a brand both creatively and financially. He is an exceptional designer and leader
RECOMMENDATION
Erik Joule
VP Men’s
CMO
CREATIVE DIRECTION
EXPERIENCE
New York City / Los Angeles CA / February 2007 - Current
Founded Yesterday’s Tomorrow, a Creative Direction Studio specializing in design and brand development. I provide, strategy-led identities across product, digital, and retail experiences, and build apparel from concept to final product—shaping each brand with clarity and purpose.
FOUNDER & CREATIVE DIRECTOR
SELECT CURRENT CLIENTS
(Down River) - 2023-current / Leading branding and product development for an upcoming outdoor-inspired brand, collaborating with fashion and footwear industry veterans through my design studio.
(noo·truhl) – 2020-current / A new multi-category apparel and footwear brand blending Japanese inspired aesthetics with performance fabrics, technical trims & earth-toned design elements.
2024-current / Concept and product design development, delivering presentations to support innovation and strategic collaborations for both brands.
SELECT PAST CLIENTS
2008-2009 Led seasonal concept and design development to elevate the women’s wear line.
2007- 2010 Launched luxury women’s ready-to-wear brand, earning international press, global stockists, and an Ecco Domani Fashion Award nomination.
2007- 2010 Refreshed Alpha’s global product line and elevated materials, fits, and brand cohesion, collaborating directly with the CEO on limited-edition collections that boosted relevance and paved the way for luxury partnerships.
SELECT CAREER HISTORY
CREATIVE DIRECTOR
Dual role as Creative & Design Director, leading all aspects of brand marketing, product design, fit, retail, wholesale, and e-commerce.
Oversaw website relaunch, digital strategy, and seasonal campaigns across global markets.
Designed NYC and San Francisco flagship stores uniting community, culture, and commerce — both exceeding sales targets.
Launched “MOVE”, the active performance line, doubling sales projections in one season.
Delivered significant revenue growth, reporting directly to the President & CEO; upon my exit, the brand was valued at �100M and later acquired by HanesBrands.
Los Angeles CA / December 2013- Feb 2016
GLOBAL DESIGN DIRECTOR
San Francisco CA / December 2009- March 2013
Led design direction and execution for all Men’s Denim, Non-Denim, Woven Bottoms, and trucker jacket categories, driving approximately �3.5B in annual sales.
Directed the design vision and product strategy, aligning innovation and commercial performance to strengthen global brand equity.
Redefined the fit and design of the iconic Levi’s 501, delivering a 5% lift in global sales forecasts post-update.
Built and led a high-performing global design team, launching the award-winning Levi’s Commuter Series with �100M+ in revenue.
Traveled globally to analyze market trends, oversee product execution, and ensure creative excellence from concept through commercialization.
New York City January 2008- December 2009
Provided strategic creative leadership for design and development of contemporary sportswear, premium denim, knits, wovens, sweater knits, and graphic tees for vertical retail operations globally.
Oversaw denim fit, fabric innovation, and wash development, ensuring product excellence and commercial viability.
Directed cross-functional teams of designers, technical, and graphic specialists.
Defined fabric, trim, and color strategies, aligning seasonal collections with brand identity and market trends.
Senior design manager